Is the SW marketing machine going to far?

[Skorixor]

ok, the sw marketing machine is gearing up for the release of ep3. Now for easter I had SW light side and dark side m&m's, and now my wife presented me with this:

Limited Edition Star Wars Cheez-its....that's right, Cheez-Its...with Vader on the front of the box lifting the cheez-its with his force powers...I guess I never realized that cheez-its were full full of sith-goodness


the one cool thing about it though, is with 2 proofs of purch, you can get a supposedly exclusive ep3 poster, which is waaaaaaaaaaay better than the lame cloak poster that has been released...this one is a close up of the vader mask, and in the eyepiece area is a refelction of anakin and obi-wan dueling

[Keer]

I've got nothing against the guy when it really boils down to it, but wow! Where does all the money go?! He's gotta be bored by now with his $100 bill toilet paper rolls. The money hasn't stopped avalanching in since 1977!

I know that I want that poster. If I have to buy a couple boxes of Cheez-Its, which I don't even like as drunken food, to get the poster, I will.

Where does the cash go though with Lucas? I've never seen him wear anything other than blue jeans and plaid shirts. I know that he likes cars, but after all that King Solomon would still look like a welfare case. And the 350 million for the Presidio is serious cheese, but still that's below what any one of the SW movies net so far.

Like I said, I'm not mad at him. Go Capitalism! But still, dayum.